AHC Consulting has completed communications analyses and provided social media recommendations for a variety of organizations with local and international reach including: Donald Danforth Plant Science Center, Ferguson Commission, St. Anthony’s Hospital, Covenant Place, Deaconess Foundation.
We have provided professional communications services/rebranding/repositioning programs for CORO Leadership Center and the Circus Day Foundation, now Circus Harmony, and others. Collinger received a Silver Anvil while at Fleishman-Hillard for her work in rebranding the American Camping Association, a federation of youth summer camps, with tagline/logo, Camp Gives Kids A World of Good.
The firm has also helped a variety of organizations create integrated communications programs by introducing digital tools, including the Donald Danforth Plant Science Center. Below, please find a few extended descriptions of our work.
GO! St. Louis
In 2007, AHC Consulting performed a market assessment, repositioning and rebranding for the “Spirit of St. Louis Marathon and Family Fitness Weekend” into “GO! St. Louis: Inspiring Fitness One Step at a Time.” AHC Consulting provided strategic counsel for a full year of rebranding, including a name change and logo development with a graphic artist. This experience will help our firm make similar changes to SDI if we deem such action necessary. GO! attributes a 40% increase in individual participation since 2007, increased fees for year-round events, demand for their signature workplace initiative (Mile by Mile Marathon), increased number of sponsors, and links with key organizations such as Trailnet and Major League Baseball, in large part to our rebranding efforts.
Telecommunications leader, Sprint, contacted SMG St. Louis to help broaden its reach in the St. Louis market.
SMG St. Louis helped Sprint increase its brand awareness via social media and traditional media, introducing Sprint management to key members of the media in St. Louis including setting up meetings with the St. Louis Business Journal and St. Louis radio giant, KMOX. Social media emphasized Sprint’s expansion in the market, with tweets highlighting the openings of new stores and tweets from existing stores where customers were able to take advantage of special pricing and new products for back to school.
Focusing further on Sprint’s dedication to the St. Louis region, the SMG team tweeted news from Sprint’s regional sales conference held in St. Louis and worked with Sprint to determine an appropriate local charitable organization with which to partner.
SMG St. Louis was retained upon the announcement of the Ferguson Commission – an appointed commission appointed by then Governor Jay Nixon to study the underlying situation surrounding the Michael Brown shooting and provide recommendations.
Working with the co-chairs and commissioners, SMG St. Louis served as the staff for the Commission.
The strategy included advising leadership; interfacing with community leaders; developing messaging; strategizing and handling media relations upon announcement of Brown decision; facilitating media relations during the first 4 months of the Commission’s work; managing community meetings/briefings; and developing and executing social media strategy/content for the organization.
In 2013, AHC Consulting created a brand identity, logo, website and communications playbook for Covenant Place, a community for seniors, founded by the Jewish Community Center and located on the Millstone Campus in mid St. Louis County. Our efforts helped to establish Covenant Place as a desirable option for senior living and AHC Consulting provided a sustainable communications plan to insure Covenant Place would be top of mind for potential residents.
Miriam: The Learning Disability Experts
In 2013, our firm helped to reposition the Miriam Foundation, School and Learning Center as Miriam: The Learning Disability Experts. The new positioning has been responsible, in part, for a 50% increase in Miriam’s clients and a waiting list for the school. This year, Miriam will likely achieve $1 million in revenue. A unified message, increased awareness and a specific tagline have helped in this effort.